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NO ADDED SUGAR

01-Jan-2022

100% NO ADDED SUGAR

SIMPLY FRUIT, our commitment to naturalness

From February 1st, we manufacture ALL OUR FRUIT PUREES frozen in 1 kg jars, WITHOUT ANY ADDED SUGAR, other than those naturally present in the fruit.




Sugar is naturally present in the fruit. Our expertise and our partnership with the producers, the control of our sourcing, allow us to monitor the maturity of the fruit and harvest it when its taste, color and brix are at their most favorable balance.
It is also to meet the growing demand of our customers that we have decided to pass the 100% milestone without added sugars in 2021.


This year will remain a year of transition, during which some references will remain «10% Sugar added», while stocks last.





UNCHANGED PRICES

We are so convinced of the purpose of this range that we will absorb the price difference generated by this change in recipe. And we are making this commitment this year and will extend it for all the years to come.


  

A TRANSFORMATION respectful of the fruit

We reduce the processing steps of the fruit to what is strictly necessary, to preserve its organoleptic qualities, while guaranteeing food safety.


PRODUCTIONS throughout the seasons

The Orchard Fruits, Red Fruits, Citrus Fruits and Tropical Fruits ranges include 49 references, including 30 already manufactured «Without Added Sugar». Throughout 2021, over the seasons and fruit production, we will invite you to discover 19 new  «No Added Sugar» purees. You will be able to enjoy all the qualities of the fruit, simply!


BALANCING recipes

In pastry shops, ice cream parlors, chocolate shops, «No Added Sugar» purees offer you the possibility of adapting your recipes to the growing consumer demand for healthy and less sweet products. In the kitchen, there’s a whole world of possibilities available to you.